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Please enter the message. Please verify that you are not a robot. Would you also like to submit a review for this item? You already recently rated this item. Your rating has been recorded. Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. Series: SUNY series on sport, culture, and social relations. Once famous for their lack of style off the field, professional players are now fashion-conscious trendsetters. Looking at certain stellar sports figures of the past, such as Joe Namath and Jim Palmer, who were at the vanguard of reinterpreting gender roles, Coad goes on to examine their primped out and "pimped out" contemporary successors - those athletic peacocks in their furs, silks, and diamonds who embody metrosexuality, widen its focus, and demonstrate the range of experiences open to today's male.

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Read more Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Reviews User-contributed reviews Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers. Sports -- Social aspects. Masculinity in sports.

LGBT Athletes in the Sports Media

Gender identity. Idrott -- sociala aspekter. User lists with this item 3 Gender and Dress 50 items by jpaol updated Linked Data More info about Linked Data. Levant 's Masculinity Reconstructed are: "avoidance of femininity; restricted emotions; sex disconnected from intimacy; pursuit of achievement and status; self-reliance; strength; aggression and homophobia ". Various studies, including market research by Euro RSCG , have suggested that the pursuit of achievement and status is not as important to men as it used to be; and neither is, to a degree, the restriction of emotions or the disconnection of sex from intimacy.

Another norm change supported by research is that men "no longer find sexual freedom universally enthralling". Lillian Alzheimer noted less avoidance of femininity and the "emergence of a segment of men who have embraced customs and attitudes once deemed the province of women". Men's fashion magazines — such as Details , Men's Vogue , and the defunct Cargo — targeted what one Details editor called "men who moisturize and read a lot of magazines".

Metrosexuals only made their appearance after cultural changes in the environment and changes in views on masculinity. That rings a bell Decidedly single, definitely urban , dreadfully uncertain of their identity hence the emphasis on pride and the susceptibility to the latest label and socially emasculated , gay men pioneered the business of accessorising—and combining—masculinity and desirability.

But such probing analyses into various shoppers' psyches may have ignored other significant factors affecting men's shopping habits, foremost among them women's shopping habits. Hard to Tell", the fact that women buy less of men's clothing than they used to has, more than any other factor, propelled men into stores to shop for themselves. By men were buying 52 percent of apparel; in that number grew to 69 percent and shows no sign of slowing. However, despite changes in masculinity, research has suggested men still feel social pressure to endorse traditional masculine male models in advertising.

Martin and Gnoth found that feminine men preferred feminine models in private, but stated a preference for the traditional masculine models when their collective self was salient. In other words, feminine men endorsed traditional masculine models when they were concerned about being classified by other men as feminine. The authors suggested this result reflected the social pressure on men to endorse traditional masculine norms. As Simpson put it: [23].

For some time now, old-fashioned re productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. A man, in other words, who is an advertiser's walking wet dream.

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In contrast, there is also the view that metrosexuality is at least partly a naturally occurring phenomenon, much like the Aesthetic Movement of the 19th century, and that the metrosexual is a modern incarnation of a dandy. Fashion designer Tom Ford drew parallels when he described David Beckham as a: "total modern dandy".

Ford suggested that "macho" sporting role models who also care about fashion and appearance influence masculine norms in wider society. From Wikipedia, the free encyclopedia. For other uses, see Metrosexual disambiguation.


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    Retrieved 6 April Retrieved 30 July The New York Times. Hard to Tell". CBS News 60 Minutes. Retrieved 31 July The Observer. Daily Mail. Women's Wear Daily.

    source url The major works of Sigmund Freud. Chicago: William Benton.

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    The Metrosexual: Gender, Sexuality and Sport. New York: Dutton.